The two times Indian Premier League (IPL) champion, Chennai Super Kings, is ready with a powerful team anthem for IPL 5, ‘Whistle Podu’ – Machi song.
As the city is ready to support their players and Super Kings lead by MS Dhoni, singers Charulatha Mani and Srimathumitha have come up with a lively number. Singer Mukesh also has joined the pair in this fast track. The song’s video has also been shot and ready to be released soon.
The singing duo have written, composed and sung the track for Super Kings for the upcoming IPL season that is named as the ‘Chennai Super Kings 2012 Anthem – Machi Song’. It is in fact the season for anthems in Kollywood.
Singer Srimathumitha says, “This special track is our dedication to the Chennai Super Kings team. We are great fans of cricket and our team, so we came up with the tagline – Machi Naangellam Un Katchi, Indha IPL La CSK Aatchi. It is peppy track in local kuthu style and will be sure to rock Chennai.”
‘Chillax’ fame, Charulatha added, “The sensational response to our ‘Why this kolavari da – Angel song for angel girls’ motivated us to get ready with this Machi song. In the west, there have been famous songs like Waka Waka sung by Shakira to show support in the sports events like FIFA, but here in India the concept of composing, singing and coming up with singles by females is a rare thing. We are glad to have composed the CSK song.”
CSK’s Innovative Marketing Campaign
Along with the 2012 Anthem, Chennai Super Kings, is also coming up with an innovative marketing campaign to draw more fans to the team in this year’s IPL.
Mindshare is the media agency for Super Kings and Think Open is the creative agency.
Speaking about the marketing strategy of Super Kings for this year’s IPL, General Manager-Marketing, India Cements, Chandrabhan said, “We are aiming on merchandising in the upcoming IPL. It may not be possible for all the CSK fans to come to the stadiums to support the players but through wearing CSK branded Merchandise, they will be able to show their support from all the parts of India. The merchandise cost would be in between Rs 200 and Rs 4,500.
In addition to the merchandising, Super Kings is also conducting contests and promotions in radio, online and print media. CSK has managed to get 55,000 entries from the fans and 5 among them will win a prize.
Chandrabhan said, “We will give a chance to CSK fans to interact with the team players on twitter on every alternate day basis. This will assist us to increase the fan base. We have our fans club called ‘Kings Club’ in Twitter and Facebook.